We build orbits, not campaigns.
Not an agency. A growth studio that works with five stores at a time and builds each one a profitable trajectory — not campaigns that shine on a dashboard and lose money in the bank.
- Numbers first — MER, not vanity ROAS
- Senior team working your account directly
- Weekly reports you read in minutes
The problem
Why most stores burn their ad budget
Not because ads are expensive — because the system behind them is missing.
ROAS theater
High platform ROAS hides a real loss the moment margin and inventory are left out of the math.
One playbook for everyone
Generic agencies run the same recipe on every store, with no real grasp of the brand or its numbers.
Budgets bleed
Spend scales without reading early signals, so money is gone before the decision gets corrected.
Weak tracking
Missing Pixel, mis-set CAPI, unreliable data — every optimization built on a wrong number.
Media buying cut off from the business
Campaigns run disconnected from margin, inventory, and the buying cycle, so growth stays on paper.
What we do
E-commerce performance — only
Narrow and deep. No organic content, community, or web development — paid performance and business reading, full stop.
The orbit principle
Five stores in orbit. No sixth.
Five accounts is the most we run at once. Not manufactured scarcity — plain math: attention is finite, and a sixth store eats into the other five. We hold the line so every store keeps its own orbit, not a sliver of attention split across twenty.
Qualification
Not every brand is ready to scale — and that's the point
We're a fit if you:
- Hold real inventory (not dropshipping)
- Have a working store that actually sells
- Do ~50K EGP/month in sales or more
- Run roughly 30%+ margins
- Give direct founder/decision-maker access
- Can produce content and commit 3+ months
Not the right time if you:
- Are idea-stage or have no product
- Want a miracle in a week
- Only care about platform ROAS
- Can't grant access to accounts and data
- Only want organic social posting
Why Madar
Senior thinking on every account
One senior owns your account
Each store has one senior who knows its numbers and answers you directly, day one to last.
Numbers first
Every decision is grounded in margin and real data, not a number that just looks good.
Full transparency
You know exactly what we do and why — and what is limiting or accelerating growth.
What our clients say
Results in our clients' words
In 90 days we hit 3.2x MER — and just as important, every week I knew exactly where each pound went and why.
The first time someone looked at our account and said plainly: this part is wasting your money. They restructured everything and the numbers showed it.
In the first 30 days we learned which product sells and to whom — something we hadn't figured out on our own in months.
Is your brand on the right orbit?
Start with a free diagnosis — an honest read of what's holding your store back.