Methodology
Trajectory over tactics.
Running ads is the smallest part. The system that turns them into repeatable profit is the real work — and we apply it to every account, nothing improvised.
The framework
Diagnose → Design → Deploy → Distill
Diagnose
Account audit, tracking diagnosis, 90-day data review, competitor scan, and the store's operational context.
Design
Strategy doc, audience map, creative angle matrix, testing framework, account restructure, tracking plan, and catalog/feed plan.
Deploy
Controlled launch, daily monitoring, early-signal reading, and the first creative iterations.
Distill
Weekly reports, monthly review, optimization log, and the roadmap for the next month.
Metrics philosophy
ROAS is theater when margin is ignored
ROAS alone misleads. We judge growth by the numbers that move the business, and read supporting signals to understand the cause — not just the result.
Primary metrics
Marketing efficiency across the whole store
True cost to acquire a new customer
Contribution margin — real profit after costs
60-day repeat purchase rate
Supporting signals
- CPM · CTR · CVR
- Average order value (AOV)
- Delivery/collection (for COD)
- Prospecting vs catalog ROAS
Tracking stack
Pixel → CAPI → GTM → GA4
Deduplication is the element that decides your data quality. Without clean tracking, every optimization is a guess.
Browser-side tracking for core events
Server-side tracking to recover lost signal
Clean, controllable tag management
Reliable behavior and funnel analysis
First 30 days
From the day-one audit to next month's plan
Audit, tracking diagnosis, data review.
Strategy, tracking plan, creative angles.
Controlled launch and first iterations.
Review, results, next-month roadmap.
Engagement models
For comparison only — not a checkout
| Foundation | Growth | Partner | |
|---|---|---|---|
| Best for (ad spend) | up to 100K EGP/mo | 100K–300K EGP/mo | 200K+ EGP/mo |
| Platforms | 2 | 3 | 3 + creator boosting when relevant |
| Creative briefs/mo | 4 | 8 | 12 |
| Reporting | Weekly | Weekly + dashboard | Weekly + dashboard, senior team |
| Review | Monthly | Quarterly | Quarterly |
| Minimum term | 3 months | 3 months | 6 months |
| Investment | 20K EGP/mo | 30K EGP/mo | 20K EGP/mo + 3% on delivered/collected orders |
- One-time setup fee: 15K–25K EGP.
- Ad spend is paid by the client directly to the platforms.
- The client owns all accounts, creatives, audiences, and assets.
The right tier is confirmed after diagnosis, not before.
FAQ
The questions asked before we start
Let's read your store with senior eyes.
Start with a free diagnosis — the right tier is confirmed after.