About Madar
An e-commerce growth studio. We work with a limited number of brands, toward one goal: profitable growth.
Our mission
We move brands into new growth orbits. We read the numbers before every decision, and build creative on what actually sells.
“We don't sell hours. We build growth systems where revenue scales without media spend scaling at the same rate.”
Our values
Data first
Every decision is backed by numbers, not opinions.
Craft
Creative built on a clear hypothesis, clean funnels, and reports you can read in minutes.
Long-term partnership
We work as an extension of your team, not a vendor.
A data-first process.
Four phases applied to every brand, from day one through scale.
Diagnose
We start deep: data audit, funnel review, and competitive analysis. Output: a numbers-backed hypothesis, not vibes.
Design
A 90-day plan tied to revenue goals. Every initiative has projected ROI, every KPI maps to a business goal.
Deploy
Weekly sprints with creative testing, landing page iterations, and tracking audits. Full transparency on Slack.
Distill
Live dashboards tracking MER, ROAS, LTV. Monthly business reviews to assess and recalibrate.
The team
Ahmed Mounir
Founder & Strategy Lead
Spent 7 years in performance marketing, running ad spend for e-commerce brands across different markets; at Madar he leads strategy and ties spend to profit.
Mariam Saad
Creative Director
Leads creative at Madar from account data, turning what the numbers say into hooks, scripts, and ads that are tested and refined weekly.
Youssef Maher
Analytics Lead
Builds Madar's measurement stack — from GA4 and server-side tracking to SQL analysis — so decisions rest on a number you can trust.
Let's see if your store is ready to scale.
Tell us about your store. If there's a clear fit, we'll reach out to arrange a diagnosis session.