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Journal

Practical insights on performance marketing and e-commerce.

All categoriesPaid MediaCreativeTracking & AnalyticsAnalytics
H
Paid Media

How to calculate MER correctly in 2026

MER is the real metric.

Jun 5, 2026·5 min read
7
Creative

7 hooks that work in 2026 ads

The hook is the most important 3 seconds.

May 31, 2026·7 min read
H
Tracking & Analytics

How to optimize your Shopify catalog for Meta DPA ads

Catalog errors bleed ad spend. Learn how to fix feed issues and boost match rates.

May 26, 2026·6 min read
A
Analytics

A correct GA4 setup from scratch

90% of GA4 setups are wrong.

May 21, 2026·8 min read
C
Paid Media

CBO or ABO in 2026?

Not one-size-fits-all.

May 16, 2026·4 min read
C
Analytics

CRO in 2026 — not what it used to be

Old best practices are now misleading.

May 11, 2026·6 min read

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M
Madar
Growth Studio

E-commerce Growth Studio

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