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Client: Sira ActiveIndustry: ActivewearYear: 2025
Illustrative exampleSira Active · 3.2x MER in 90 days
Key E-commerce Takeaway
A fast-growing activewear brand whose growth was eating its own margin.
By the numbers
3.2xx
MER
+187%%
Revenue growth
-41%%
CAC reduction
Challenge
High acquisition cost and a ROAS that swung week to week for no clear reason, which turned scaling into a gamble.
Solution
We rebuilt the funnel on Meta and Google around MER instead of ROAS, and locked in the winning creative before adding any spend.
Results
MER hit 3.2x, revenue grew 187%.
Services used
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