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Client: Roots CoffeeIndustry: F&BYear: 2024
Illustrative example

Roots Coffee · Subscription engine

Key E-commerce Takeaway

Turning a coffee shop that lived on single purchases into a recurring-revenue model.

By the numbers

1,200++

Subscribers

2.4xx

LTV growth

Challenge

Every customer bought once then vanished (high churn), and lifetime value was too thin to scale spend.

Solution

We built a landing page that makes subscribing the default choice, and improved conversion rate (CRO) step by step until the model held.

Results

1,200+ subscribers in 6 months.

Let's see if your store is ready to scale.

Tell us about your store. If there's a clear fit, we'll reach out to arrange a diagnosis session.