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Client: Madina HomeIndustry: Home & LivingYear: 2024
Illustrative exampleMadina Home · Account restructure
Key E-commerce Takeaway
An ad account that had bloated past any logic, with spend competing against itself.
By the numbers
-52%%
CPA reduction
Challenge
40+ overlapping campaigns cannibalizing each other's data and doubling costs.
Solution
We consolidated the account into 5 clean CBO campaigns, so data pooled and the algorithm could finally learn.
Results
CPA dropped 52% in 60 days.
Services used
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